Does Ford outsell GM?

Ford vs. GM: The Truck Sales Crown Remains Contested

The age-old rivalry between Ford and General Motors continues to play out on the truck sales battlefield, and while the narrative might seem simple at first glance, the reality is more nuanced. While Ford boasts the undisputed champion in individual truck sales with its venerable F-Series, a deeper dive into the numbers reveals a different story when it comes to overall truck market dominance.

The Ford F-Series, a consistent bestseller, maintains its individual model supremacy. However, GM’s combined sales strategy, leveraging the strength of both the Chevrolet Silverado and GMC Sierra, has proven remarkably effective. In recent sales figures, the combined might of the Silverado and Sierra has eclipsed Ford’s F-Series, with GM selling nearly 885,000 units of its two pickups. This impressive figure solidifies GM’s overall leadership in the truck market, painting a clearer picture of who truly holds the sales crown.

The competitive landscape becomes even more intriguing when considering models outside the core rivalry. GM’s electric Hummer EV pickup, a newcomer to the market, isn’t even factored into the nearly 885,000 units sold. Including the Hummer EV in the equation would further widen the gap between GM and Ford, underscoring the breadth of GM’s truck offerings and their collective market impact.

This nuanced perspective highlights the complexity of comparing sales figures. While Ford can celebrate the continued success of the F-Series as a standalone model, GM’s strategic approach of offering two distinct yet complementary trucks in the Silverado and Sierra has allowed them to capture a larger slice of the overall truck market pie. The ongoing evolution of the truck market, with the addition of electric vehicles like the Hummer EV, further complicates the comparison and sets the stage for an even more dynamic rivalry in the years to come. The battle for truck supremacy continues, and the victor, it seems, depends on how you define the playing field.