What is MBO with an example?
Ugh, MBOs – Management By Objectives – sound so corporate, but theyre actually kind of helpful. Think of it like this: our company wanted to boost our online ratings from a so-so 4 stars to a much better 4.5. So, we broke it down. Each team got specific, measurable tasks – like surveying customers, reading reviews, and even rewarding people who left feedback – all to reach that slightly higher star rating by years end. It felt less like mindless work, and more like we were all rowing in the same direction.
Okay, so you wanna know about MBOs, right? Management By Objectives. Honestly, the name itself makes my eyes glaze over. But hear me out, they’re not as awful as they sound.
Think of it this way. Remember last year when my company was kinda stuck? We had this okay-ish 4-star rating online, but leadership wanted to pump that up to a much shinier 4.5. Sounds ambitious, huh? So, what they did was roll out this MBO thing.
Basically, instead of just vaguely telling everyone to “improve customer satisfaction,” they got super specific. Each team got their own slice of the pie. The customer service team, for example, had a goal to proactively survey a certain number of customers each month. The marketing folks? They were tasked with analyzing all the reviews – good and bad – to see where we were tripping up. And get this, they even started this little program where people who left genuine, helpful feedback got a small reward. Like a gift card or something.
I gotta say, it actually worked pretty well. It broke down this huge, overwhelming goal into smaller, more manageable chunks. Suddenly, instead of just feeling like cogs in a machine, we felt like we were all rowing the same boat, you know? We could actually see how our individual efforts contributed to that slightly higher star rating at the end of the year. Did we hit the 4.5? Not quite, but we got pretty darn close! And honestly, that’s better than we would’ve done without the MBOs, I think. So yeah, MBOs – maybe not as scary as they sound!
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