What is the purchase intention of Gen Z?

Okay, so you want me to chat about what makes Gen Z actually click that “buy” button online, huh? Alright, let’s dive in, because I’ve got some thoughts on this, especially after watching my younger cousins navigate the online world!

So, “What is the purchase intention of Gen Z?” Well, it’s not as simple as “they like it, they buy it.” There’s a whole lot going on under the surface, right?

Think about it: Gen Z grew up with the internet. They’ve seen scams, data breaches… they’re, like, digital natives and digital skeptics all rolled into one. That makes sense, right?

Basically, a bunch of things influence whether they’ll actually commit to buying something online. It’s not just about the cool product pics. Stuff like perceived risk… you know, like, “Is this site legit? Am I going to get ripped off?” I remember my cousin showing me this “amazing deal” on some sneakers, and I was like, “Uh, that website looks super sketchy.” And you know what? It probably was!

Then there’s usefulness and ease of use. I mean, if a website is a nightmare to navigate, with a million pop-ups and a clunky checkout process, forget it! I wouldn’t buy anything there, and neither would they. They want things to be smooth, quick, and easy to understand. Who doesn’t, am I right?

Privacy and security are HUGE for them, I think. They are so aware that their data is out there. No one wants their information being sold or stolen. So, the site HAS to feel safe and trustworthy.

And that brings us to… trust. Obvious, maybe, but so important. Do they trust the brand? Do they trust the seller, especially if it’s a third-party marketplace? Like, if a product has a bunch of dodgy reviews or the seller seems suspicious, no way are they going to buy it.

Really, at the end of the day, Gen Z’s online shopping habits are pretty smart, honestly. They’re taking calculated risks, balancing convenience with caution, and demanding transparency. It’s all about earning their trust… and keeping it. I’m learning from them too!