Who should be the target audience?

So, who should I be talking to? That’s the big question, isn’t it? Honestly, it feels like the most important puzzle piece. I mean, it’s not like I can just shout my message into the void and expect everyone to suddenly care, right? That’s just silly. It’s about finding the people who’ll actually get what I’m offering – the ones who’ll feel that little “aha!” moment.

I remember trying to sell handmade jewelry once – beautiful stuff, I thought – but I just threw it up on Etsy and… crickets. Total crickets. Turns out, my perfectly-polished photos weren’t speaking to anyone. I wasn’t targeting anyone specific! It was a total waste of time and effort.

This time, though, it feels different. I think I’m getting closer to figuring it out. I’m thinking maybe it’s women in their late twenties to early thirties. You know, the ones juggling careers, maybe starting families, definitely dealing with that whole “adulting” thing. I feel like they’d really appreciate – I know they would appreciate – the kind of relaxed, practical solutions I’m offering. The ones who are stressed about meal planning and feel guilty about takeout all the time, like I used to. Oh, the takeout guilt! Remember that?

Anyway, pinpointing their lifestyle, what stresses them out – even down to the small stuff – that feels like cracking the code, you know? It’s not just about demographics; it’s about understanding their hopes, dreams…and maybe even their anxieties. And yeah, it’s exhilarating! Finding that perfect fit, that perfect audience…it’s like finding the missing piece to a really, really complicated jigsaw puzzle.