How many people shop online in Vietnam?

Vietnam’s E-commerce Surge: 57 Million Online Shoppers in 2022

Vietnam’s e-commerce industry has experienced remarkable growth in recent years, with a surge in online shoppers. According to market estimates, the country has witnessed a significant increase in the number of active e-commerce users, reaching an impressive 57 million in 2022.

This surge in online shopping marks a substantial growth from 2018, when the value of Vietnam’s e-commerce market exceeded $16.4 billion USD. The exponential growth in active users reflects the increasing popularity and convenience of online shopping among Vietnamese consumers.

The rise of e-commerce in Vietnam can be attributed to several factors, including the growing internet penetration, increasing smartphone ownership, and the proliferation of mobile payment platforms. Additionally, the COVID-19 pandemic has further accelerated the adoption of online shopping, as people sought safer and more convenient ways to purchase goods and services.

The growth of e-commerce in Vietnam offers immense opportunities for businesses to expand their reach and tap into a vast and growing consumer base. Online retailers can capitalize on the increasing number of active users to drive sales and boost their revenue.

However, to fully leverage the potential of this thriving market, businesses must understand the unique characteristics and preferences of Vietnamese consumers. This includes adapting product offerings, payment methods, and delivery options to meet local demands.

As e-commerce continues to evolve in Vietnam, it is expected that the number of online shoppers will continue to grow. Businesses that embrace innovation and adapt to the changing landscape will be well-positioned to succeed in this dynamic and rapidly growing market.