Is Android or Apple more popular in Australia?

Apple Reigns Supreme: iOS Dominates Australia’s Mobile Market

Australia’s smartphone market reveals a strong preference for Apple’s iOS operating system, solidifying its position as the dominant player. Recent data from January 2025 indicates a compelling market share split: iOS boasts a commanding 55.67%, leaving Android with a substantial, but ultimately subordinate, 43.5%. The remaining sliver of the market (less than 1%) is occupied by other operating systems, highlighting the near-duopoly between these two tech giants in the Australian mobile ecosystem.

This significant iOS lead isn’t a recent development; while precise historical data fluctuates, Apple has consistently held a strong majority in Australia for several years. Several factors likely contribute to this enduring dominance. Firstly, Apple’s premium brand image resonates strongly with Australian consumers, who often associate the brand with quality, design, and a seamless user experience. This perception is reinforced by the company’s strong retail presence and robust after-sales support network within the country.

Conversely, Android’s appeal lies in its diverse range of devices, catering to a broader spectrum of budgets and preferences. The availability of lower-cost Android smartphones is a major drawcard, particularly for budget-conscious consumers. However, this wider selection can also lead to fragmentation, with varying levels of software support and updates across different manufacturers. This inconsistency potentially detracts from the overall Android experience and might explain its relatively smaller market share compared to the more unified iOS ecosystem.

While the data clearly points towards iOS’s popularity, the substantial 43.5% Android market share indicates a significant and loyal user base. This persistent demand suggests that Android’s affordability and device diversity continue to be powerful selling points. The ongoing battle for market dominance in Australia will likely depend on factors such as the release of new flagship devices, pricing strategies, and the continued evolution of both operating systems and their respective app ecosystems. For now, however, it’s clear: Apple holds the crown in Australia’s mobile kingdom.