What is an example of a product distribution system?

Okay, so you want an example of a product distribution system? Ugh, right? I hate that stuffy corporate jargon too. Let’s ditch the textbook and talk real life, okay?

Selective distribution, that’s the one I find most interesting. It’s all about being picky, you know? Like, imagine that super-expensive skincare line everyone’s obsessed with – the one with the tiny, ridiculously-priced jars? They don’t just slap it on the shelves of every corner drugstore. No way! They’re all about prestige. So they carefully choose their partners – Sephora’s a big one, of course, and maybe a few fancy department stores. And then, their own website, naturally. It’s genius, really. It makes the product feel special, exclusive. You know what I mean? Like, it’s not just something you grab on impulse at Target.

I remember seeing this one brand – I think it was a candle company, or maybe organic teas? I can’t quite recall – anyway, they only sold at this one little shop in my neighborhood, tucked away on a side street. I felt so sophisticated buying their stuff! It felt like I’d discovered a secret, you know? That’s the power of selective distribution. It’s about more than just selling the product; it’s about crafting an experience. But it’s a tricky balance, though. Too exclusive, and people get frustrated – they can’t even find your stuff! So it’s this whole balancing act, finding that sweet spot between “exclusive club” and “actually accessible.” It’s a lot more complicated than it sounds, isn’t it? I’m still trying to figure out the exact formula myself.