What is the purpose of the World travel and tourism Council?

The Purpose of the World Travel and Tourism Council

The World Travel and Tourism Council (WTTC) is a global organization that seeks to maximize the potential of the travel and tourism industry for economic growth and sustainable development. It brings together key stakeholders from the public and private sectors to address global challenges and opportunities in the industry.

Mission and Objectives

The WTTC’s mission is to “champion the sustainable and inclusive growth of the Travel & Tourism sector.” Its primary objectives include:

• Optimizing the economic contribution of travel and tourism
• Promoting sustainable tourism practices
• Creating employment opportunities
• Reducing poverty through tourism
• Fostering peace and understanding through cross-cultural exchange

Key Functions and Activities

To achieve its objectives, the WTTC engages in various functions and activities:

• Research and Analysis: Conducts research and provides data on the economic and social impact of travel and tourism.
• Advocacy and Lobbying: Represents the industry’s interests in global forums and advocates for policies that support sustainable tourism.
• Partnership and Collaboration: Forms partnerships with governments, businesses, and other organizations to drive tourism development and address industry challenges.
• Education and Training: Provides training and educational resources to support the professional development of tourism industry leaders.
• Sustainability and Responsibility: Promotes responsible tourism practices, including environmental sustainability and social justice.

Impact and Achievements

The WTTC has made significant contributions to the global travel and tourism industry:

• Economic Impact: Its research has shown that travel and tourism accounts for a significant portion of global GDP and employment.
• Sustainability Initiatives: The organization has launched initiatives such as the “Tourism for Tomorrow” Awards to recognize and support sustainable tourism practices.
• Advocacy: The WTTC has successfully advocated for visa facilitation and other measures that make travel easier and more accessible.
• Cross-Cultural Understanding: By promoting travel, the organization has fostered cultural exchange and understanding among people from different backgrounds.

Conclusion

The World Travel and Tourism Council plays a vital role in shaping the future of the global travel and tourism industry. By driving economic growth, promoting responsible tourism, and advocating for a supportive policy environment, the WTTC contributes to a more prosperous, sustainable, and peaceful world.