Who are Gojek competitors in Vietnam?

Who are Gojek competitors in Vietnam: Xanh SM vs Grab

Understanding Who are Gojek competitors in Vietnam helps users choose the best transportation and delivery services. These platforms provide various electric vehicle options, modern comforts, and eco-friendly travel solutions. Exploring these market alternatives ensures better access to reliable ride-hailing to optimize your daily commute.

Why Did Gojek Leave Vietnam and Who Filled the Gap?

At the time of its exit, Gojek held a low single-digit market share, struggling to gain significant traction against entrenched competitors. ^[2]

The Main Reason for Gojek's Exit

Simply put, Gojek couldnt keep up. The ride-hailing and food delivery market in Vietnam is incredibly fierce, dominated by a subsidy war where platforms burn cash on discounts to attract users. Gojeks parent company, GoTo, decided to cut its losses and focus on operations that could provide significant, sustainable growth. This strategic decision led to the closure of its Vietnamese business, including GoRide, GoFood, and GoSend.

Ill be honest: watching Gojek leave felt like the end of an era. Many users, myself included, remember when it was a fresh, promising alternative to Grab. But the reality of the market is brutal. Competing against deep-pocketed local giants like Xanh SM, which is backed by Vingroup, and a well-established Grab proved to be an insurmountable challenge.

Who Are the Main Gojek Competitors in Vietnam Right Now?

With Gojek gone, the ride-hailing apps Vietnam Gojek exit has turned the market into a three-horse race with a few exciting new challengers. The main competitors are Grab, the long-time market leader; Xanh SM, the all-electric newcomer that has taken the market by storm; and Be Group, the resilient local super app. In the food delivery space specifically, ShopeeFood is a dominant force.

Grab: The Established Market Leader

Grab is the undisputed super app in Southeast Asia, and Who are Gojek competitors in Vietnam is no exception. It offers everything from ride-hailing (cars and bikes) and food delivery to package delivery and financial services. For years, Grab has been the default choice for millions, and despite losing some ground to new competitors, it remains a massive player. In the ride-hailing market, Grab held about 35.57% of the market share in Q1 2025, while in the food delivery sector, it commanded a 48% share in 2025. ^[3]

Xanh SM: The Electric Vehicle Challenger

Xanh SM is the most dramatic success story. Launched by Vingroup, one of Vietnams largest private conglomerates, it disrupted the Grab Be Xanh SM Gojek Vietnam landscape with a fleet of all-electric vehicles. Its green-blue taxis and bike services have become incredibly popular, focusing on comfort, modernity, and environmental friendliness. In Q1 2025, Xanh SM became the new market leader with a 39.85% share, and by Q4 2025, it extended its lead to 51.5% of the four-wheel ride-hailing market. ^[4]

Be Group: The Local Super App

As of April 2025, Be Group has solidified its position as a major local player with over 500,000 active drivers providing ride-hailing and delivery services across Vietnam. ^[6]

ShopeeFood: The Food Delivery King

While not a major player in ride-hailing, ShopeeFood is absolutely essential to mention as one of the Gojek food delivery competitors Vietnam in the food delivery space. Leveraging the massive user base of its parent e-commerce platform, Shopee, ShopeeFood has quickly risen to become the top food delivery app. In 2025, it led the food delivery market with a 48% share (tied with Grab in some reports), and in specific surveys, it commanded 56% of all orders. ^[7]

Side-by-Side Comparison of Gojek's Competitors

Grab

• Extensive coverage across Vietnam, strong in both cars and motorbikes. Holds about 35.57% market share (Q1 2025).
• Generally has higher base fares but offers frequent promotions and subscription plans (GrabUnlimited).
• The most comprehensive 'super app' with integrated payment (GrabPay), express delivery, and more.
• Very strong, with a 48% market share (2025). Focuses on a premium experience with reliable delivery times.

Xanh SM

• Now the market leader for four-wheel vehicles, with a 51.5% share (Q4 2025). Known for its premium electric fleet.
• Competitively priced, often comparable to Grab, with a focus on offering a premium experience at a fair cost.
• 100% electric fleet, offering a green, modern, and comfortable ride with a distinctive image.
• New entrant with Xanh SM Ngon, currently a small player with no significant market share yet.

Be Group

• Market leader for two-wheeled services (motorbikes), with 32% market share in 2024.
• Known for being a cost-effective alternative, often with lower fares and competitive promotions.
• A true local 'super app' with a strong focus on community and driver welfare. Over 500,000 drivers.
• Solid third player with a small market share in 2025, performing best in Ho Chi Minh City. ^[8]

ShopeeFood

• Not applicable. This is a pure-play food delivery platform.
• Extremely aggressive on pricing, offering large discount codes and free shipping, especially during mega sales.
• Seamless integration with the Shopee e-commerce ecosystem, allowing use of Shopee Coins and ShopeePay.
• Market leader with a 48-56% market share. Dominates in Hanoi and among younger demographics.

Lan's Shift from Gojek to Xanh SM in Ho Chi Minh City

Lan, a 29-year-old marketing executive in Ho Chi Minh City, was a loyal Gojek user for her daily commute. After Gojek's exit in late 2024, she felt frustrated, jumping between Grab and Be but found both inconsistent in pricing.

Her first ride with Xanh SM was a revelation. The electric car was spotless, quiet, and the air conditioning was perfect. But the initial rollout had a major problem: cars were hard to find during peak hours, leading to long wait times.

The turning point came when Xanh SM rapidly expanded its fleet. By mid-2025, Lan noticed availability had drastically improved. She also loved the app's transparency, with no surprise surge pricing. The consistent quality and modern experience won her over completely.

Today, Xanh SM is Lan's go-to app. She estimates she's cut her monthly transport costs by 15% compared to using other apps due to the stable pricing and promotions, and she genuinely feels good about contributing to less urban pollution.

Anh's Food Delivery Habit: From GoFood to ShopeeFood

Anh, a 22-year-old university student in Hanoi, relied on GoFood for affordable lunch deals. When Gojek pulled out, she panicked, thinking her cheap meal options were gone.

She immediately switched to ShopeeFood, but the first week was a mess. The app was confusing, and she missed the simplicity of GoFood. She also had a bad experience where a delivery took over an hour, and the food arrived cold.

Instead of giving up, Anh explored the app's features. She discovered how to use her accumulated Shopee Coins for discounts and started ordering from restaurants with high ratings for speed. Within two weeks, she was hooked, finding even better deals than she ever had on GoFood.

Now, Anh orders on ShopeeFood almost daily. She loves the 'Free Shipping Xtra' program and the ability to mix food orders with small e-commerce purchases, all delivered together. Her food delivery spending hasn't increased, but she's eating from a much wider variety of restaurants.