Who is the target audience of the Norwegian cruise line?
Norwegian caters to people like me, those who appreciate a little luxury without breaking the bank. Id say theyre looking for folks with comfortable incomes, people who value experiences and are willing to spend a bit extra for a memorable vacation. Its definitely not budget travel, but it doesnt feel exclusively for the ultra-rich either. I like that. It feels attainable, aspirational even.
So, who exactly is Norwegian Cruise Line trying to snag? Well, I think they’re aiming for people kinda like me. You know, the type who appreciates a nice treat now and then, something a bit fancy, but not so fancy it requires selling a kidney. I’d guess they’re after folks with, let’s say, comfortable incomes – enough to splurge a bit on a trip without completely emptying their savings account.
They’re looking for experience-seekers, definitely. People who want more than just a sunbed and a buffet, you know? People willing to spend a little extra for something truly memorable. It’s not exactly backpacking through Southeast Asia on $10 a day – I’ve done that, and let me tell you, the cruise was a different vibe entirely! – but it also doesn’t feel like it’s only for billionaires. That’s what I like about it. It feels…achievable. Like, something I could actually plan for, without having to win the lottery or something. Aspirational, even. It’s like, “Okay, maybe next year… maybe…” sigh Maybe I should start saving now…
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