Does McDonald's still use Dynamic Yield?

McDonald’s Continues to Leverage Dynamic Yield for Personalized Customer Experiences

Despite its recent acquisition by Uber, McDonald’s remains committed to utilizing Dynamic Yield’s technology to enhance customer experiences. The company’s recommendation engine, powered by Dynamic Yield, continues to play a vital role in its digital kiosks.

Widely Deployed Across Global Locations

McDonald’s has deployed Dynamic Yield’s technology in approximately 15,000 locations across the United States, Australia, and Canada. This represents a substantial portion of the company’s global footprint, demonstrating the significance of personalization in its digital strategy.

Customized Recommendations at Digital Kiosks

The recommendation engine provides customers with tailored suggestions based on their previous purchases, browsing history, and other relevant factors. This personalized approach helps McDonald’s present relevant menu items and offers, increasing customer satisfaction and boosting sales.

Continued Partnership with Dynamic Yield

Following the acquisition, McDonald’s and Dynamic Yield have maintained their partnership. The continued utilization of Dynamic Yield’s technology highlights the value McDonald’s places on personalization and its commitment to delivering a seamless customer experience.

Conclusion

McDonald’s ongoing use of Dynamic Yield’s technology demonstrates the importance of personalization in the fast-food industry. By leveraging advanced AI-driven recommendations, McDonald’s is able to cater to individual customer preferences, enhance their experience, and drive business growth.