What is the ATC conversion rate?

Ever wonder about that “add-to-cart” rate, or ATC as the pros call it? It’s kind of fascinating, you know? It basically tells you how many people browsing a website actually put something in their virtual shopping basket. So, like, imagine 100 people wander into your online store. If 10 of them add a product to their cart, boom, you have a 10% ATC rate. Pretty straightforward, right?

You just take the number of items added to carts, divide it by the total number of visitors, and then multiply by 100 to get the percentage. Makes you think… What makes those 10 people click that “add to cart” button? The other 90, what happened there? Lost interest? Distracted by a cat video? Who knows!

But a higher ATC generally means people are, you know, into your stuff. They’re engaged. Thinking about buying. Which is obviously good! Remember that time I was looking for a new camera bag online? I probably added, like, five different ones to my cart before finally deciding (it took forever, I know!). I was definitely engaged, haha.

Anyway, businesses track this ATC thing closely. It helps them see if their website is working well, if their ads are doing their job… all that good stuff. If the ATC rate is low, maybe something’s off with the website design, or the product descriptions are confusing. It’s a big clue for how effective their marketing really is. So yeah, ATC, kind of a big deal.