What is the unique feature of a product?

Okay, so you want me to make this sound less like a textbook and more like, well, me talking about unique product features? I can totally do that! Here’s my take on it:

Okay, so what makes a product really… special, you know? Like, what’s that thing that makes it stand out from all the other similar stuff out there?

Basically, it’s the unique feature! It’s that differentiating characteristic, that oomph, that gives you something your competitors don’t. It could be anything, really. Maybe it’s a totally brand-new capability nobody’s ever seen before. Or, you know, maybe it’s just a way better design, something that’s just easier or prettier to use. Or heck, maybe it just performs better! Think about that new phone that came out. The camera. That was a big deal for people.

I remember once, I was helping a friend with her small business, and she was selling these handmade soaps. Tons of people sell handmade soap, right? But hers had this amazing blend of essential oils that not only smelled incredible but also actually helped with eczema. That was her unique feature. It wasn’t just soap; it was therapeutic soap!

And honestly, if you’re a product manager or anyone trying to launch something new, figuring out what that unique feature is? That’s, like, the key. You have to figure out what makes your thing different, and then, more importantly, why people should actually care about that difference. It’s not just about being different for the sake of being different. It’s about providing value that nobody else can match.

So yeah, identifying and really understanding those unique features? Super important for, you know, not having your product just… flop. Don’t you think?