What is the market share of Gojek in Vietnam?

Gojek market share in Vietnam: 7% before departure

Understanding Gojek market share in Vietnam provides critical insight into the competitive landscape of the local ride-hailing and food delivery industry. Analyzing this exit helps stakeholders evaluate business sustainability and market challenges. Explore the operational details to comprehend the impact of this platforms final withdrawal from the region.

What is the market share of Gojek in Vietnam?

Gojek no longer maintains any market share in Vietnam. The company officially ceased all operations in the Vietnamese market in September 2024, ending its presence in the country entirely.

Before its exit, the platform saw its influence decline significantly. It is estimated that Gojek had shrunk to hold about 7% of the local ride-hailing and food delivery market. Furthermore, operations in Vietnam accounted for less than 1% of total transactions for its parent company, GoTo Group, making the Gojek Vietnam operations status relatively small before the final departure. ^[2]

The Shift in Vietnam's Ride-Hailing Landscape

The landscape has evolved rapidly following the exit. The market is now primarily shared among three major players: Grab, the local Vietnamese competitor Be Group, and the electric vehicle fleet Xanh SM. Competition remains intense, as these services fight for dominance in major urban centers like Hanoi and Ho Chi Minh City.

For users who previously relied on Gojek, transitioning requires moving to one of the remaining established platforms. Xanh SM has seen rapid growth, largely due to its focus on pure-electric fleets, which appeals to environmentally conscious commuters. Meanwhile, ride-hailing market share Vietnam continues to be dominated by Grab, which leverages its extensive ecosystem of services, while Be Group maintains a strong foothold as a local favorite.

Common Questions After the Exit

It is completely understandable to feel confused if you still see Gojek branding or hear about it in older articles. Because the exit happened in late 2024, information online can feel fragmented. Here is how you can manage the change:

If you are trying to decide which app to pick next, remember that most offer similar pricing for standard rides. However, wait times can vary significantly depending on the time of day and your specific location in the city. I found that keeping at least two apps installed is usually the best strategy to compare prices and ensure you get a ride during peak hours.

Market Alternatives in Vietnam

Since Gojek has left, these three providers are the primary options for ride-hailing and food delivery in Vietnam.

Grab

- Dominant across almost all provinces and major cities in Vietnam.

- Extensive services including transport, food, grocery, and express delivery.

Be Group

- Focuses primarily on ride-hailing and food delivery services.

- Strong Vietnamese brand identity with deep local market insights.

Xanh SM

- High consumer interest due to modern, clean, and silent vehicle experience.

- Operates exclusively with a 100% electric vehicle fleet.

Minh's experience with switching services

Minh, a 28-year-old office worker in Ho Chi Minh City, had been a loyal user of Gojek for his daily commute for over three years. When the news broke that the service was shutting down in September 2024, he felt frustrated and worried about facing higher costs.

Minh initially tried to use only one of the remaining apps, but he found that during the rainy season, waiting times were often over 15 minutes, which made him late for work twice in one week.

He eventually started keeping both Grab and Xanh SM installed on his phone. By checking prices and availability on both simultaneously, he regained the flexibility he missed after Gojek disappeared.

Three months later, Minh reports that he actually saves money by comparing rates. He views the forced switch as an inconvenient but ultimately manageable shift in his daily routine.