What does real mean on social media?

What Does “Real” Really Mean on Social Media?

In the curated world of social media, the pursuit of “realness” has become a dominant theme. We see it everywhere: influencers promising “authentic” content, hashtags like #keepingitreal trending, and users craving genuine connections. But what does “real” actually signify in this digital landscape, where filters, carefully crafted captions, and highlight reels reign supreme?

While the specific terminology might shift – “authentic,” “genuine,” “staying true to myself” – the core desire remains consistent across platforms like TikTok, Instagram, and even LinkedIn. Users are tired of the polished perfection and yearn for something more relatable, more human. They crave connection with others who aren’t afraid to show vulnerability, imperfection, and the messy realities of everyday life.

“Keeping it real” implies a commitment to honesty – sharing unfiltered thoughts, experiences, and even struggles. It’s a rejection of the pressure to present an idealized version of oneself and an embrace of vulnerability. This can manifest in different ways: a candid post about mental health, a makeup-free selfie, or a story about a parenting fail. It’s about pulling back the curtain and revealing the person behind the profile picture.

However, the concept of “realness” online is inherently complex and even paradoxical. Social media, by its very nature, involves a degree of performance. We choose what to share, how to frame it, and who to share it with. Even in our attempts to be “real,” we are still making conscious choices about how we present ourselves to the world.

This raises the question: can we ever truly be “real” on a platform designed for curated self-expression? Perhaps the answer lies not in achieving absolute authenticity, but in striving for greater transparency and intentionality. It’s about acknowledging the inherent performativity of social media while simultaneously pushing against the pressure to project an unrealistic image.

True “realness” online might involve showing up with your imperfections, acknowledging the curated nature of your feed, and engaging in honest, vulnerable conversations. It means recognizing that social media is a tool, and like any tool, it can be used to connect authentically or to construct a carefully crafted façade. The choice, ultimately, is ours.

The pursuit of “realness” online is an ongoing evolution. As social media continues to shape our interactions and self-perception, the meaning of authenticity will likely continue to be negotiated and redefined. But one thing remains clear: the desire for genuine connection in a digital world is a powerful force, driving us to seek out and celebrate the “real” in all its messy, imperfect glory.

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